Rising Stars VoyagetATL
Today we’d like to introduce you to Maurice Morris.
Hi Maurice, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The hardest part has been building without a safety net. I’ve bootstrapped this company from the start, which means every dollar mattered and every mistake had a cost. Technology alone can eat you alive — developers, app stores, compliance, payment systems — it’s nonstop. On top of that, navigating permits and regulations in multiple states has been an obstacle course in itself.
But the setbacks forced me to get sharper. I learned how to pivot fast, negotiate better, and keep the vision moving forward even when resources were thin. More than once, I had to rebuild relationships and restart deals that fell apart. It’s frustrating, but it also proved something important: this company isn’t built on luck, it’s built on persistence. That’s why we’ve made it this far and why we’re not slowing down.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t been a smooth road. Building a high-end rideshare app from scratch meant going up against platforms with endless budgets while I was bootstrapping every step. Tech was one of the biggest hurdles — finding the right developers, keeping the app stable, and making sure payments and compliance didn’t break the system. On top of that, city permits and regulations have been an obstacle course of their own.
There were moments when deals collapsed or funding ran thin, but those struggles forced me to adapt quickly and stay focused on the bigger picture. Each setback became part of the foundation that makes RideshareRates stronger today.
Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in creating experiences that stand apart. RideshareRates isn’t just another rideshare platform — it’s the world’s only high-end rideshare app, built for people who expect more than a basic ride. Our categories range from luxury sedans and SUVs to G-Wagons, exotics, and a growing lineup of electric vehicles. The idea is simple: when you open the app, you’re not just booking transportation, you’re choosing an experience.
What I’m most proud of is building this from the ground up without following the industry playbook. Mainstream platforms copy each other’s models and compete on discounts. We flipped that. RideshareRates is designed for quality over quantity, where drivers earn more, riders get no surge pricing and vehicles that turn heads.
What sets us apart is our originality. I was raised to never copy, and that philosophy runs through everything we do. Our app is bold, unique, and unapologetic about being different. That’s why our slogan is: *For Bosses. Driven by Bosses.*
Can you tell us more about what you were like growing up?
What matters most to me are my two beautiful children — my 13-year-old son and my 18-year-old daughter. They are my world. Watching them grow, think, and plan life their own way feels like witnessing art in motion. They remind me every day why I keep pushing forward.
I also carry the memory of my cousin, Charles Gadson, who recently passed. He was an entrepreneur in his own right, and I looked up to him in many ways. He showed me that true success isn’t about what you have, but about how you treat people and how they treat you in return.
And then there’s the lesson my mother drilled into me as a child: when I fell off my bike, she wouldn’t let me cry — she told me to get back up and try again. That mindset still defines me. No matter how you fail, you keep fighting. In business, I’ve learned to aim, fire short, and hit smaller goals before swinging for the home runs. Taken together, those lessons are what matter most to me: family, respect, resilience, and building something original that lasts.
Contact Info:
-
Website: https://www.RideshareRates.com
-
Instagram: RideshareRatesUSA
-
Youtube: RideshareRates5540
-
Other: Apple Store/Google Play Store
Our
Story
Atlanta’s Luxury Market Expands Beyond Retail Into Mobility
Atlanta, GA — September 3, 2025
From designer fashion boutiques in Buckhead to private lounges in Midtown, Atlanta’s luxury market has grown steadily over the past decade. Now, that culture is extending into how residents and visitors move around the city.
The rise of luxury rideshare platforms, including the newly launched RideshareRates, reflects a broader consumer trend: the blending of convenience with status. Riders aren’t just hailing a car — they’re curating an experience.
“Atlanta has become a proving ground for lifestyle innovation,” said Amanda Clarke, a local marketing strategist. “Consumers want something memorable, whether it’s the clothes they wear, the places they dine, or how they arrive.”
Data from industry analysts shows that spending on premium services in metro Atlanta has outpaced national averages. Younger professionals, in particular, are willing to allocate more money to experiences that feel unique and Instagram-worthy.
RideshareRates is tapping into this demand by offering categories such as exotic coupes, vintage classics, and luxury SUVs. Pricing begins at $65 for newer luxury sedans but can exceed $1,000 for rare vehicles, making it a niche option for those seeking exclusivity.
Local businesses are watching closely. Nightclubs, restaurants, and event venues see potential in partnering with high-end mobility companies to attract clientele who value both style and convenience.
As Atlanta positions itself on the global stage — with events like the FIFA World Cup and an expanding film industry — industry experts predict that demand for luxury mobility will grow alongside traditional retail and hospitality.
Atlanta's new Luxury Rideshare
Atlanta’s Luxury Rideshare Startup Aims to Redefine Transportation
Atlanta, GA — September 3, 2025
Atlanta has long been a testing ground for mobility innovation, from the nation’s busiest airport at Hartsfield-Jackson to the city’s rapid adoption of electric vehicles. Now, a new startup is betting that riders want more than convenience—they want luxury.
RideshareRates, a Georgia-based company, has entered the market with a bold proposition: rides in vehicles ranging from late-model electric SUVs to exotic cars such as Rolls-Royce and Lamborghini. The app, which launched in Georgia, Michigan, and Illinois, offers rates starting at $65 and climbing into the hundreds for rare and vintage automobiles.
Company representatives say the goal is to give riders the option to arrive “like a boss,” whether for a night out, a concert, or even a business meeting. “Atlanta is a world-class city that deserves world-class experiences,” said Maurice, CFO of RR WINS LLC, the parent company of RideshareRates.
The company is also testing its presence at major venues including Truist Park and Mercedes-Benz Stadium, where it hopes to capture crowds heading to and from games and concerts. While traditional rideshare giants Uber and Lyft continue to dominate volume, RideshareRates is positioning itself as a category-owner in premium mobility.
Industry analysts note that the timing may be favorable. Georgia has invested heavily in electric vehicle infrastructure, with new charging stations rolling out under state and federal programs. That could dovetail with RideshareRates’ “Carbon-Neutral Class,” a lineup of luxury EVs that includes the new Cadillac Escalade IQ and Rivian SUVs.
“Consumers are showing stronger preferences for experiences that feel unique and elevated,” said Dr. Karen Mitchell, a transportation researcher at Georgia State University. “If RideshareRates can scale, it could carve out a niche that mainstream rideshare platforms aren’t built to serve.”
The company faces challenges, including building rider habits outside of stadiums and events. But its leadership says it is already planning for expansion into additional cities, as well as deeper integration of artificial intelligence to personalize the rider experience.
For now, the startup is leaning into Atlanta’s reputation as a cultural hub. With concerts, sporting events, and the upcoming FIFA World Cup in 2026, the city could provide the stage RideshareRates needs to prove that luxury ridesharing isn’t just a novelty—it’s the next chapter in urban mobility.
Breezy Bowl ATL
RideshareRates Rolls into Breezy Bowl XX at Truist Park Atlanta
Atlanta is buzzing as Chris Brown’s Breezy Bowl XX takes over Truist Park on August 30–31, 2025 with powerhouse performances from Summer Walker and Bryson Tiller.
As thousands of fans flood the stadium, RideshareRates — the world’s only high-end rideshare app — is making sure concertgoers arrive in true luxury. With exclusive categories like Exotic, Classic, G-Wagon, Vintage, and Carbon-Neutral Electric rides, RideshareRates transforms every concert trip into an unforgettable VIP experience.
Unlike ordinary rideshare services, RideshareRates offers rides starting at $65 and extending to ultra-luxury options worth over $1 million in vehicle MSRP. Whether it’s a Rolls-Royce Phantom, a Maybach Haute Voiture, or the latest Cadillac Escalade IQ, fans can now pull up to Breezy Bowl like stars themselves.
Maurice, CFO of RR WINS, LLC, shared:
“Breezy Bowl XX isn’t just about music — it’s about culture. RideshareRates is proud to be on location at Truist Park, giving fans the chance to travel in the same luxury as the world’s biggest artists.”
For fans heading to Truist Park, the message is simple: Turn on the app and let’s show out!
Prestige Drive
RideshareRates
RideshareRates Launches “Certified Bosses” Ride Category for Stadium Fans
Atlanta, GA – August 26, 2025 – RideshareRates, the premium rideshare platform redefining urban mobility, has officially introduced a new vehicle category called “Certified Bosses.” The launch is aimed at fans and concertgoers traveling to and from Atlanta’s stadiums and arenas, promising a stylish and comfortable experience for some of the city’s busiest event nights.
The Certified Bosses category is designed to stand apart from traditional rideshare offerings. Featuring luxury sedans and SUVs from model years 2015 to 2022, every vehicle in the category is maintained to exacting standards and driven by highly rated chauffeurs. The goal is to provide a seamless, upscale alternative for riders who want to make transportation part of the celebration.
"We know leaving a game or concert can feel chaotic, with long waits and confusion over where to meet drivers," said a spokesperson for RideshareRates. "Certified Bosses is our answer — blending high-end vehicles with smoother pickup coordination so riders can focus on enjoying the moment, not stressing about the ride home."
Atlanta’s vibrant event calendar makes the launch especially timely. Between Falcons and Hawks games, Braves baseball, and sold-out concerts at Mercedes-Benz Stadium and State Farm Arena, the city draws millions of visitors every year. RideshareRates hopes to turn post-event travel into an experience in itself, rather than just a logistical necessity.
The Certified Bosses launch also highlights the company’s larger mission: to position itself as the world’s only high-end rideshare app. Alongside this new category, the platform already features Electric, Luxury, Exotic, Classic, Vintage, and Sprinter Van options, with rides starting around $65 and extending well into the ultra-luxury tier for vehicles such as Rolls-Royce and Maybach.
The new category will initially prioritize service around Atlanta stadiums, with the potential to expand to Chicago and Detroit later this year. By tailoring categories like Certified Bosses to local culture, RideshareRates aims to show that ridesharing can be both functional and aspirational.
For more information or to book a ride, visit RideshareRates.com.
By The Prestige Drive Staff
Carbon Neutral Categories
RideshareRates
RideshareRates Updates Carbon-Neutral Class Pricing to Support EV Drivers
Atlanta, GA – August 26, 2025 – RideshareRates, the high-end rideshare platform known for its luxury and specialty vehicle categories, announced today an update to its Carbon-Neutral Class pricing structure. The change is designed to better reflect the operational costs of electric vehicles while providing stability and fairness for both drivers and riders.
The Carbon-Neutral Class features premium electric options such as luxury sedans, SUVs, Rivian models, and the Cadillac Escalade IQ. These categories have attracted growing interest among environmentally conscious riders who want to enjoy high-end service while minimizing their carbon footprint.
Under the updated structure, base rates and per-mile charges have been recalibrated to align with vehicle value and driver investment. RideshareRates noted that this move comes in response to feedback from its EV drivers, many of whom emphasized the need for pricing that fairly accounts for charging time, range, and higher vehicle acquisition costs.
"Electric vehicles represent the future of luxury mobility," said a RideshareRates spokesperson. "We’re committed to supporting our drivers who’ve made the switch to EVs while also giving riders a reliable, premium alternative to standard rideshare options. Adjusting our pricing is one way we’re making sure the economics work on both sides."
The update will also help RideshareRates strengthen its positioning as one of the only premium rideshare services in the U.S. to feature a dedicated EV category. In addition to Atlanta, the Carbon-Neutral Class is live in Chicago and Detroit, and the company expects adoption to accelerate as more drivers upgrade to electric vehicles.
The company said it will monitor rider satisfaction and driver earnings closely during the rollout, with further refinements possible in the coming months.
For more information about the Carbon-Neutral Class and other categories, visit RideshareRates.com.
By The Prestige Drive Staff
Stadium Pickups
RideshareRates Pilots Stadium Pickup Coordination Features to Ease Post-Event Travel in Atlanta
Atlanta, GA – August 26, 2025 – Leaving a stadium after a sold-out game or concert is often the most stressful part of the night. RideshareRates, the luxury rideshare platform redefining premium mobility, has announced a pilot program to tackle that challenge with a set of new stadium pickup coordination features.
The pilot, launched in Atlanta, focuses on improving how riders and drivers connect in the crowded pickup zones outside venues such as Mercedes-Benz Stadium, State Farm Arena, and Truist Park. Using updated in-app guidance, designated pickup points, and event-specific ride categories, the company aims to reduce wait times and cut down on traffic congestion in some of the city’s busiest gathering spots.
"Our goal is simple — to make sure the ride home is as enjoyable as the event itself," said a RideshareRates spokesperson. "Fans invest in the full experience of going out. That shouldn’t end with a frustrating wait on the curb. With our pilot, Certified Bosses, Luxury, and Exotic categories will be prioritized for faster pickup and smoother exits after major events."
Atlanta has long been a hub for high-profile sports and entertainment. Falcons and United games, Hawks matchups, Braves baseball, and global music tours bring millions of fans to the city every year. But with that success comes a challenge: clogged rideshare areas and long delays for passengers trying to connect with their drivers.
By integrating real-time traffic patterns, geofenced pickup areas, and in-app prompts, RideshareRates hopes to deliver a smoother, safer, and more reliable post-event travel solution. Drivers participating in the pilot are also being briefed on new event protocols, ensuring consistent service across the app.
The pilot will run throughout the fall, with plans to analyze rider feedback, driver earnings, and overall venue traffic flow. If successful, the program could expand to Chicago and Detroit, where RideshareRates is also live, giving the company a chance to shape how luxury mobility integrates with major event culture nationwide.
For updates and pilot availability, visit RideshareRates.com.
By The Prestige Drive Staff